In 2016 we launched a new concept of importing Life Style products, which on the one hand are very high positioned and are located in the world's leading fashion and lifestyle stores and on the other hand are priced for everyone. Our true passion was always to bring to Israel something for everyone that could easily improve your life with style. Having found IZIPIZI PARIS, we immediately fell in love and became an avid consumer as glasses were no longer just glasses but added a lot of chic to our life! We immediately realized that on the basis of this brand we would be able to build a platform that incorporates desirable lifestyle products suitable for each and every one of us! Our vision is to build an import platform of successful and innovative brands and sell them to points of sale throughout Israel. The first brand that we imported to Israel was IZIPIZI and immediately joined by WOUF, BAOBAB, LUCIE KAAS and LA COQUE FRANCAISE. All of our brands can be found in very exclusive fashion and lifestyle stores in Israel as well as in our website. In 2021 we opened a concept store in Herzliya Pituach that carries all the brands we distribute as well as others unique brands we import directly to Israel such as, ASSOULINE, BE@RBRICK, LEBLON DELIENNE and GINORI1735.